What the Hell is Non-Touring? (And How Do We Get The Look?)

Let’s get real for a second here: non-touring isn’t some revolutionary type of makeup application. It’s actually just another version/amalgamation of the current makeup trends traipsing around.

You’ll remember us saying that Kim Kardashian herself has said that contouring is finished. This was at the London Vogue Festival earlier this year.

As we all know, Kim is quite the astute businesswoman and marketing savant. Which is why it comes as no surprise that the moment she killed one trend was also the moment she gave birth to another one.

During that same interview, Kim explained that she is now into non-touring — basically a less defined, less harsh, softer version of contouring. What this means: less of the dark pigments and more of the highlighters. And the effect? Skin that looks fresh and healthy, with lightly strobed features.

What the Hell is Non-Touring? | Track Mode Horse Racing and Fashion | Gigi Hadid and Kendall Jenner

Gigi Hadid and Kendall Jenner have mastered the non-tour. Image: Getty

It’s kind of similar to strobing in that it emphasises catching the light, except that strobing doesn’t use any dark pigments at all — it’s exclusively highlighting.

Celebrity makeup artist Renee Sanganoo helpfully describes it as “kind of like Spanx for the skin,” meaning “You know you’re wearing it, but no one’s supposed to see it.” Sounds good to me!

So to recap, we have contouring, strobing, and non-touring, three makeup techniques with a lot of overlap but with very different effects. The lines are a bit blurred (kind of how you want the edges of your makeup to be), but that’s okay. The important thing is for you to achieve what you want, and to not get too hung up on labels.

Here’s how to non-tour, in four easy steps.

1) Prime. Use a primer with a luminous shimmer. The Dior Glow Maximizer Primer brightens your skin for that lit-from-within glow.

What the Hell is Non-Touring? | Track Mode Horse Racing and Fashion | Dior Glow Maximizer Primer

Dior Glow Maximizer Primer. Image: Sephora

2) Moisturise. Instead of full coverage foundation, apply a tinted moisturiser. This keeps the look light and fresh.

What the Hell is Non-Touring? | Track Mode Horse Racing and Fashion | Laura Mercier Tinted Moisturizer

Laura Mercier Tinted Moisturizer. Image: Sephora

3) Lightly contour. Take your contouring makeup and, with a very light hand, emphasise the parts of your face that create shadows. These would be the hollows under your cheeks, your temples, and your jaw.

What the Hell is Non-Touring? | Track Mode Horse Racing and Fashion | Tom Ford Soleil Contouring Compact

Tom Ford Soleil Contouring Compact. Image: Sephora

4) Highlight. Choose a highlighter that best flatters your skin. Frosty pinks work well with lighter complexions, while a golden bronze goes well with warmer undertones.

What the Hell is Non-Touring? | Track Mode Horse Racing and Fashion | Givenchy Prisme Libre

Givenchy Prisme Libre. Image: Sephora

As you can see, healthy, glowy, dewy, bare skin is all the rage at the moment. Non-touring gives you the opportunity to show that off.

Why stop at your skin, though? Check out how to have a great hair day every single day.

Track Mode is a horse racing and fashion blog founded and curated by Nina O’Brien. We talk about beauty, fashion, and especially races, dresses, and racing fashion. Subscribe to our newsletter to get exclusive race day fashion edits.